Skip to main content

My thoughts on the Results: BJJ Psychology - Motivations for training

auckland bjjWhile in New Zealand, we do have much survey on BJJ, I came across this awesome research.

Please check out their website for more info, I just posted a few information from one page only.

Hopefully, it will help you understanding your students better.

This is a topic that is not so relevant to because both instructors have a full time jobs and teach as a hobby.

We are happy running our little club and increasing our students base is not our main priority. This is not how we put food on the table after all.

But thought the years, I have seen BJJ schools growing and some others declining within the same city and country.

The question was always: why? Who can we blame?

I am not a big believer into creating a fake image or even worst trying to convince a paying customer of signing up for something that he does not want or will not motivate him.

If having fun and being fit is the most important, but you insist on MMA and competing BJJ, you are likely to have your customers running away as soonest their contract is over.

The first thing that striked me was that having fun was the main motivation and becoming an instructor and competing in MMA was the last motivations.

It think it shows the maturity of the BJJ players that have completed that survey.

I assume that the survey was completed by members of Internet forum like sherdog grappling forum aka F12.

Can I apply or assume that such motivations for training is applicable for our New Zealand market?

The median "man" of the survey was a 30 years old blue belt 2 stripes that trained for 3.5 years and competed 1-2 times per year.

Obviously, that would not be median "man" for NZ but one can easily see that if you want a successful club with satisfied customers, you will need to meet their needs/motivations.

So instead of trying hard to give the TUF image to attract the MMA fan and even the self-defence and sport competitor, we should concentrate on having fun and fitness first.

auckland bjj
So do not become a fossil and stop riding the popularity of the UFC, recognise what are the main motivations of your students and you will attract the right people but most importantly you will retain them as you meet their motivations.

If you think that your students are to compete in MMA or compete BJJ, you are in for a big disappointment and your club will eventually fail.


Popular posts from this blog

What is this tab on your Jiu Jitsu belt?

As we are getting closer to graduation, students that are not getting promoted to the next belt will likely to receive stripes instead. If you do not have a black tab on your belt, we cannot give you stripes. Why do we have stripes? The Gracies decided to have a stripes system in order to be different from Judo. As it takes 1-3 years between belts, it is nice to receive stripes once in a while. How often do we give stripes? It is usually done during graduation which is usually held twice a year (August and December). What if you miss the graduation event? No worries, we will give them during the following classes.   How many stripes can I get? You can get up to 4 stripes. Is there a minimum number of stripes in order to get the next belt?   No, in fact some schools do not bother with stripes. You can move to the next belt even if you do not have any stripes. What is the red tab for? It is for the instructors. A blue

The curse of the blue belt

I will teach you a black belt magic trick in Jiu Jitsu. If you want a student to disappear: give him a blue belt. It is recurring event in the life of an instructor and a club. If you think the drop out of white belts is bad enough, the ratio of drop out of the blue belts is worst. I am not sure if I agree with statistics on this picture. But the issue is not really about arguing about the percentages of drop out but more on discussing the reasons for such drop out and what we can do to prevent it.  Reasons for the drop out: It takes a long time to achieve a blue belt. It average between 1-3 years. After 1-3 years of training, people loose interest and wants to start a new sport or hobby. The goal of the student was to achieve the blue belt and not the black belt. Personal situations changes over the years. Lot of people that start training are young single males with disposable income. Lot of them are at university level or are single. Add a few more years and they

Auckland BJJ Police Training

  On the 17th of January we had our second Police training session at Auckland BJJ. Several of our members are police officers and they had asked if they can use the Dojo to do some training and practice off duty. We were happy to help and Stu and Jora helped out organizing the training.  We covered a few techniques that we thought would help these officers, and then we did some sparing sessions where they could apply these techniques. Below is a video of one of our arrest the black belt sessions :-) Auckland BJJ is happy to help the NZ police. Here is a gratuitous shot of my daughter and a police car.