Serge Morel and Stuart Mitchell are BJJ Black Belt Instructors (IBBJF 2nd degree certified). AucklandBJJ black belts Laurence Pene and Luiz Machado also run classes.
Our fees are $40 per week for adults. Beginners and women welcome.
Come check us out for a trial class and discounts.
Phone: 0210663875 (Anjila)
"May I have your attention please? May I have your attention please? Will the real Slim Shady please stand up? I repeat will the real Slim Shady please stand up? We're going to have a problem here"
Years ago when the first BJJ gyms opened up in Auckland.
There were several major trends on how to name your business.
One was to buy into the affiliation system and use someone brand as it is so convenient.
All you had to do is fly in your black belt every 6 months.
Make your students pay more for the seminars by making it compulsory.
How to make it compulsory?
if you do not attend the seminar, no promotion!
The business owner in return will eventually graduate to black belt after many years of loyal service and can choose to break ties with his affiliate program but why bother!
Why break something that is functioning well.
The other was to cut ties from whatever instructors or team your belong to and plaster your own name on the new logo.
It is vain and ego centric just to think about it.
I just classify as same as a blue belt creating an athlete facebook page or a person asking for money so he can go on holidays at the IBJJF world cup to attend a competition which you do not have to qualify for.
When we moved from Onehunga to the Epsom Dojo, I was contemplating our new location and how it could impact your brand name.
After, it is not like we were attracting lot of people from our old and non-current affiliation program.
I was distraught at the though of starting again a brand name with our new location (knowing that it could be only temporary and will move again in a few years).
And that is why Sensei Rick came up with this genious idea:"How do the kids look for BJJ nowday?"They type the world Auckland and BJJ in google and voila!
He told us to buy the website and start blogging.
This is how Aucklandbjj.com was created
After 2 weeks, we were on page 3 of google, a few month later we were at the top of page 1.
I guess it is a smart SEO move.
Once we became independent in 2015 and were no longer affiliated, we just registered Auckland BJJ with the IBJJF to make it official.
The ironic part is that I noticed that others gyms have caught on our little SEO exercise.
Gyms that use their affiliation name or their own name are now adding these 2 words a lot more on their website that they use to.
As we are getting closer to graduation, students that are not getting promoted to the next belt will likely to receive stripes instead. If you do not have a black tab on your belt, we cannot give you stripes. Why do we have stripes? The Gracies decided to have a stripes system in order to be different from Judo. As it takes 1-3 years between belts, it is nice to receive stripes once in a while. How often do we give stripes? It is usually done during graduation which is usually held twice a year (August and December). What if you miss the graduation event? No worries, we will give them during the following classes. How many stripes can I get? You can get up to 4 stripes. Is there a minimum number of stripes in order to get the next belt? No, in fact some schools do not bother with stripes. You can move to the next belt even if you do not have any stripes. What is the red tab for? It is for the instructors. A blue
I will teach you a black belt magic trick in Jiu Jitsu. If you want a student to disappear: give him a blue belt. It is recurring event in the life of an instructor and a club. If you think the drop out of white belts is bad enough, the ratio of drop out of the blue belts is worst. I am not sure if I agree with statistics on this picture. But the issue is not really about arguing about the percentages of drop out but more on discussing the reasons for such drop out and what we can do to prevent it. Reasons for the drop out: It takes a long time to achieve a blue belt. It average between 1-3 years. After 1-3 years of training, people loose interest and wants to start a new sport or hobby. The goal of the student was to achieve the blue belt and not the black belt. Personal situations changes over the years. Lot of people that start training are young single males with disposable income. Lot of them are at university level or are single. Add a few more years and they
On the 17th of January we had our second Police training session at Auckland BJJ. Several of our members are police officers and they had asked if they can use the Dojo to do some training and practice off duty. We were happy to help and Stu and Jora helped out organizing the training. We covered a few techniques that we thought would help these officers, and then we did some sparing sessions where they could apply these techniques. Below is a video of one of our arrest the black belt sessions :-) Auckland BJJ is happy to help the NZ police. Here is a gratuitous shot of my daughter and a police car.